Growth studio · Early-stage startups
The 2nd founderwho owns growth.
We plug into early-stage teams and run growth like it's our own company: positioning, paid, content, lifecycle, and the systems that let a small team move like a big one.
0 → $2M+
ARR as first marketing hire
$4M+
Revenue generated
$1M+
Ad spend managed
~50%
Meta CAC cut
Why a second founder
Agencies rent you hours.We take the outcome.
Own the number.
AccountabilityAgencies bill hours and hand over decks. We take the metric — signups, revenue, CAC — and report against it every week.
Ship weekly.
CadenceSmall bets, fast reads, compounding wins. A quarterly plan nobody executes is worth less than four weeks of tested work.
Leave systems behind.
HandoverDashboards, playbooks and automations your team keeps running after the engagement ends. No dependency by design.
Selected work
Growth we've owned.
Services
We build engines, not ads.
Positioning & messaging
The story, the offer, and the words that make the rest of the funnel cheaper.
Paid acquisition
Meta, TikTok and Google — creative testing, structure, and spend that earns its keep.
Creative & short-form
Ad and organic creative built from what the data says is working, not brand guesswork.
Lifecycle & CRM
Onboarding, nurture and retention flows that turn first-time users into revenue.
Product & app store growth
Onboarding, activation, ASO and the loops that make acquisition compound.
Growth systems & automation
Attribution, reporting and agents that do the manual work your team shouldn't.
How we work
Diagnose. Build. Compound.
01
Weeks 1–2
Diagnose
Two weeks inside your data, funnel and customers. We come back with the one message and channel that can actually move the number.
- Positioning & messaging
- Funnel and analytics audit
- 90-day growth plan
02
Weeks 3–8
Build
Stand up the engine and run cheap, fast experiments until something pulls. Creative, channels and pages all move together.
- Paid on Meta, TikTok & Google
- Creative and content systems
- Landing pages and lifecycle
03
Week 9 on
Compound
Turn what works into systems that run without us, then hand them to your team with the playbook.
- Automation and agents
- Attribution dashboards
- Playbooks your team owns
Systems
One operator, five agents.
We build the automation that usually needs a team: ad ops across 200+ ad sets, per-creative attribution, competitor research, reporting that writes itself.
Read how it ran a five-person growth team- Ad ops
- Launch, prune and rebalance ad sets through the Meta API.
- Attribution
- Per-creative UTM tracking and dashboards that stay current.
- Research
- Competitor and creative mining, briefed for production.
- Outbound
- Find, fit-score and contact the right accounts automatically.
Studio
Who you work with.
John Morse
Founder · San Francisco
First marketing hire at SoBet, where growth ran from zero to $2M+ ARR. Growth marketing at TeachMe.to, where paid CAC came down by about half. Founder of a D2C e-commerce business before that.
You work with the person doing the work. No account layer, no junior handoff, no deck that takes three weeks to arrive.
Need a second founder on growth?
Tell us the number you're trying to move. If we're not the right people, we'll say so on the call.