The 2nd founder
We plug into early-stage teams and run growth like it's our own company. Positioning, paid, content, lifecycle, and the AI systems that let a small team move like a big one.
Why a second founder
Agencies rent you hours.
A second founder owns the outcome.
Owns the number, not the deliverable.
Agencies bill for hours and decks. A second founder is measured on signups, revenue, and CAC.
Ships every week.
Small bets, fast reads, compounding wins. Momentum beats a perfect quarterly plan.
Leaves systems, not dependency.
Dashboards, playbooks, and automations your team keeps running after we step back.
How we work
Diagnose → Build → Compound
Diagnose
Find the one message and channel that can actually move the number.
Build
Stand up the engine and run fast, cheap experiments.
Compound
Turn what works into systems that scale without us.
One operator. Five agents.
We build growth agents with Claude Code and Python that take the busywork off your team, so the people you do have spend their time on strategy, creative, and customers.
Ad ops agents
Launch, prune, and rebalance 200+ ad sets through the Meta Marketing API.
Creative research
Mine winning angles and competitor ads, then turn them into briefs.
Attribution & reporting
Per-creative UTM attribution and dashboards that update themselves.
Outbound research
Find, fit-score, and reach out to the right accounts automatically.
Services
We build engines, not ads.
Full-funnel growth, run by someone who has sat in the founder's chair.
Positioning & messaging
Paid acquisition: Meta, TikTok, Google
Creative strategy & short-form content
Lifecycle, email & CRM
App store & product-led growth
AI growth systems & automation
Selected work
Growth we've owned.
The Meta Unlock: Halving CAC
TeachMe.to · Paid Media / Growth / Analytics · 2026
- Meta CAC cut ~50%
- +22% new customers on 18% less spend
- 200+ ad sets across 50+ metros & 6 sports
Sean Perry Wins: YouTube Growth System
Sean Perry · Content / Creator Marketing · 2025
- 35M+ total video views
- 25K+ new followers and subscribers
- 100+ new high-ticket clients
Real Estate Startup Growth Strategy
Just Posted · Paid Media / Product Growth · 2025
- 20K+ new users driven
- 30% reduction in CPC
- Full-stack onboarding, retention & analytics
Sports Betting Is Not EASY
SoBet · Paid Media / Creative Strategy · 2024-25
- 3x ROAS across Meta & TikTok
- $1M+ ARR generated directly from campaign
- $400K+ total ad spend
Need a second founder on growth?
We plug in fast. No long decks, no padded retainers. Just a founder-level owner on your growth number.